The legal stuff.

If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Longbow Advantage Inc.’s relationship with you in relation to this website.

The term “Rebus” or “Rebus Analytics Platform” or “Longbow” or “Longbow Advantage Inc.” or “us” or “we” refers to the owner of the website who is a Canadian Federal corporation and whose registered office is 7250 Mile End Street #201, Montreal, Quebec, Canada  H2R 3A4. The term ‘you’ refers to the user or viewer of our website.

Terms & Conditions

The use of this website is subject to the following terms of use: The content of the pages of this website is for your general information and use only. It is subject to change without notice. Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors, and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law. Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements. This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions. All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website. Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offence. From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s). Your use of this website and any dispute arising out of such use of the website is subject to the laws of Canada.

Privacy Policy

Longbow Advantage has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses the information gathering and dissemination practices for this website.

The Information We Collect

Longbow Advantage will collect only information that is voluntarily provided by the user and undertakes that such information will be kept strictly confidential. Individual information provided to us will not be sold, traded or made available to a third party.

While visiting our website, you may come across optional forms. Each form outlines what it is for either above or next to the form. This could include downloading a piece of collateral of interest, requesting a follow-up call or email about a product or service, receiving our newsletter, or another type of communication explicitly described within or next to the form. The information gathered is carefully outlined within each form and could include name, email, company name, job title, phone number, current projects and interests. The purpose of these forms and the data we collect is to provide you the best and most relevant service possible.

How Long We Keep Your Data

We hold your data for one of three lengths of time, depending which takes place first:

  1. 5 years after your last engagement with us
  2. until we are no longer providing you any benefit
  3. until asked to delete or unsubscribe your data

Use of Cookies

You should be aware that certain non-personal information and data may be automatically collected by Longbow through the operation of what are called “cookies”. A cookie is a piece of data stored on the user’s hard drive containing information about the user. Usage of a cookie is not linked to any personal information on our site. Cookies enable us to preserve preferences of our users to enhance the experience on our site. Most browsers are initially set up to accept cookies, but you can set your browser to refuse all cookies or to indicate when a cookie is being sent. We have added a cookies notification to enable you to agree or decline upon arrival on our site. However, some features and services may not function properly if your cookies are disabled.

Your Rights to Your Data

We allow you to have full control over your data, including the right to withdraw your consent to us holding and using your data. Here are your rights, and to activate any of them, simply email us at

Public Forums

Rebus makes it possible for you to upload and share comments or feedback publicly with other users, such as on the Rebus User Forum site. Any information that you submit through such public features is not confidential, and Longbow may use it for any purpose (including in testimonials or other marketing materials). Any information you post openly in these ways will be available to the public at large and potentially accessible through third-party search engines. Such information can be read, collected and/or used by other users, and it could be used to send you unsolicited messages. Accordingly, please take care when using these features of the Services.

Updates to this Privacy Policy

Please note that this Privacy Policy may change from time to time, and we expect most such changes will be minor. Regardless, we will post any policy changes on this page.


“Rebus” is a registered trademark and “Demand More from Your Data” is a trademark of Longbow Advantage Inc. Other products or services may be trademarks or registered trademarks of their respective companies.

Last updated: 01 December, 2023